While the world is full of information, paper is still searching for a new digital format: it needs to be ecological, inexpensive and always ready to use.
Smartphones and tablets are conquering the world, but they have not been able to replace the fundamental qualities of traditional paper - no need for charging and content that can be easily controlled by the publisher.
For this purpose the Finnish company Leia Media has developed LivePaper.
Hal Varian, the Chief Economist at Google: How long do you think it will be before all Post subscribers get a Kindle? I would say less than a year. (23rd September 2013)
Several hundred test users will read their daily newspaper, Helsingin Sanomat (Scandinavia’s biggest daily), using Leia LivePaper for a month in February-March 2014. This field test aims to prove that there is a good alternative to printed newspaper for readers, advertisers and publishers.
Media companies all around the world are struggling – big time!
In the US, advertising in newspapers collapsed from 46 billion USD to 19 billion USD in just seven years.
And for 2013 for every 15 dollars media companies lost they only earned 1 new dollar from digital sources to compensate.
In this new digital game, winners are currently big global players. For example, Google’ s share of global mobile advertising is 54% and Facebook is projected to have 16% by the end of the year.
Leia LivePaper is the world’s thinnest reader, only six millimeters. It has already had first field tests in Finland, China and Tanzania.
Leia LivePaper is a 100% solar-powered device and needs no grid electricity.
Leia LivePaper is end-to-end solution for distributing relevant content to readers.
Works Immediately – Can substitute paper based education overnight
Works Everywhere – Leia works also where other e-readers and tablets don’t
Controlled, safe media that cannot deviate from learning content.
Always up-to-date – Where there are radio waves and sunlight, there are updates
Greenest paper – lowest energy consumption, highly affordable
Avoids the problems of poor roads, unreliable electricity, and unreliable digital networks
What is it?
Thinnest e-reader in history
Display: 9.7″ Color eInk
Usage time: Infinite
Charge indoors and outdoors
How does it work?
Leia LivePaper is a paper-like e-reader that is powered 100% by solar/ambient light energy.
Our cloud-based media server allows content owners (publishers) the ability to keep their materials up-to-date – always and everywhere.
Information for the planet
We make reading easy
But the presentation that really got the audience talking was Valtteri Halla’s talk on the product his startup, Leia Media, is working on
Leia Media keksii paperin uudelleen (VKL)
Report on eReaders and Newspapers (Technical Research Center of Finland)
Katri Grenman, The Technical Research Center of Finland When Amazon combined their unparalleled content selection with…